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61.
Innovative Marketing Strategy: Balancing Commercial Goal and Corporate Social Responsibility by
  • Gupta Kamal
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Himalaya Publishing House New Delhi 2009
Availability: Items available for loan: Main Library (1)Call number: 658.8 GUP.

62.
Profitable Growth by
  • Charan Ram
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: USA Crown Business 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8 CHA.

63.
Mortein Vaporizer: What lies beneath Brand Positioning?: Case by
  • Pradhan, Debasis
  • Agrawal, Divya
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2013
Availability: Items available for loan: Main Library (1).

64.
Mortein Vaporizer: What lies beneath Brand Positioning? Case Analysis by
  • Antony,Suresh Paul
  • Tripathi, M N
  • Kar, Pravat Surya
Series: Vikalpa: The Journal for Decision Makers
Source: Mortein Vaporizer:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2013
Online access:
Availability: Items available for loan: Main Library (1).

65.
HCL: Facing the Challenge of the Laptop Market: Case by
  • Mukherjee, Jaydeep
  • Sundararajan, Mahalingam
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2012
Availability: Items available for loan: Main Library (1).

66.
Tata GoldPlus: The Success Story of the 'Nano' of the Jewelry Market: Case Analysis by
  • Mukherjee, Srabanti
  • Singh, Ramendra
  • Gupta, Dinesh K
  • Sood, Smriti
  • Singh,Karamjeet
  • Sharma, Vinay
  • Agrawal, Rajat
Series: Vikalpa: The Journal for Decision Makers
Source: Tata GoldPlus:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2011
Online access:
Availability: Items available for loan: Main Library (1).

67.
Blair Water Purifiers India: Case by
  • Nelson, James E
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 1997
Availability: Items available for loan: Main Library (1).

68.
Konkan Railway Corporation Limited Case by
  • Banerjee, Bibek
  • Raghuram, G
  • Rangaraj, Narayan
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2000
Availability: Items available for loan: Main Library (1).

69.
The Narmada Group Cooperative Fruit and Vegetable Society Limited, Panetha: Case Analysis by
  • Singh, Sukhpal
  • Goyal, R N
  • Apte, D P
  • Nabar, Veena
  • Bhave, Subhash W
Series: Vikalpa: The Journal for Decision Makers
Source: The Narmada Group Cooperative Fruit and Vegetable Society Limited, Panetha:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Apr-Jun 1995
Online access:
Availability: Items available for loan: Main Library (1).

70.
National Publishing Company: Marketing of Children's Fortnightly Magazine: Case Analysis by
  • Nelson, James E
  • Bikhchandani, Sanjeev
Series: Vikalpa: The Journal for Decision Makers
Source: National Publishing Company: Marketing of Children's Fortnightly Magazine:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 1995
Online access:
Availability: Items available for loan: Main Library (1).

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