Blair Water Purifiers India: Case
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep 1997Description: Jul-Sep1997, Vol. 22 Issue 3, p79-89. 11pSubject(s): Online resources: Summary: The case featured in this issue deals with international marketing strategy and current business conditions in India particularly in the field of home water purification devices. Rahul Chatterjee is entrusted with the task of gathering background data on the possibility of Blair Company entering the competitive Indian market for home water purification devices. The data would be used by the executives to make a recommendation on market entry and on elements of an entry strategy.
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Case Study
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Main Library Online Access | Available | Case65 |
The case featured in this issue deals with international marketing strategy and current business conditions in India particularly in the field of home water purification devices. Rahul Chatterjee is entrusted with the task of gathering background data on the possibility of Blair Company entering the competitive Indian market for home water purification devices. The data would be used by the executives to make a recommendation on market entry and on elements of an entry strategy.
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