Blair Water Purifiers India: (Record no. 98323)

MARC details
000 -LEADER
fixed length control field 01125nam a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240109b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nelson, James E
245 ## - TITLE STATEMENT
Title Blair Water Purifiers India:
Remainder of title Case
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc Jul-Sep 1997
300 ## - PHYSICAL DESCRIPTION
Extent Jul-Sep1997, Vol. 22 Issue 3, p79-89. 11p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Vikalpa: The Journal for Decision Makers
520 ## - SUMMARY, ETC.
Summary, etc The case featured in this issue deals with international marketing strategy and current business conditions in India particularly in the field of home water purification devices. Rahul Chatterjee is entrusted with the task of gathering background data on the possibility of Blair Company entering the competitive Indian market for home water purification devices. The data would be used by the executives to make a recommendation on market entry and on elements of an entry strategy.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element international marketing strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Blair Water Purifiers India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case Study
856 ## - ELECTRONIC LOCATION AND ACCESS
Access method Online Access
Materials specified Blair Water Purifiers India: Case
Uniform Resource Identifier <a href="https://journals.sagepub.com/doi/pdf/10.1177/0256090919970308">https://journals.sagepub.com/doi/pdf/10.1177/0256090919970308</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Case Study
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Koha item type
    Dewey Decimal Classification     Main Library Main Library Online Access 09/01/2024   Case65 09/01/2024 Case Study

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