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Title Item type Collection Checkouts  
Valuing Customer Engagement: Strategies to Measure and Maximize Profitability

Kumar V. - Palgrave Macmillan Canada 2024 - 280

Item type Book Collection Reference book Checkouts: 2 Place hold
Transformative Marketing: Combining New Age Technologies and Human Insights

Kumar V. - Palgrave Macmillan Switzerland 2024 - 379

Item type Book Collection Text book Checkouts: 2 Place hold
AI Unzipped: Simple Tools for Every Day for Every Profession

Jadhav Amit Sitaram - BookGanga Publications India 2025 - 412

Item type Book Collection Reference book Checkouts: 2 Place hold
How Rich Countries Got Rich ... and Why Poor Countries Stay Poor

Reinert Erik S. - Public Affairs New York 2019 - 369

Item type Book Collection Reference book Checkouts: 1 Place hold
The Five Talents That Really Matter: How Great Leaders Drive Extraordinary Performance

Conchie Barry - Nicholas Brealey Publishing United Kingdom 2024 - 320

Item type Book Collection Reference book Checkouts: 1 Place hold
The 5 Types of Wealth : A Transformative Guide to Design Your Dream Life

Bloom Sahil - Harper Business India Great Britain 2025 - 384

Item type Book Collection Reference book Checkouts: 1 Place hold
Data Is Everybody's Business: The Fundamentals of Data Monetization

Wixom Barbara H. - The MIT Press London 2025 - 190

Item type Book Collection Reference book Checkouts: 1 Place hold
Global Marketing Research: A Transformative Approach

Kumar V. - Palgrave Macmillan Canada 2024 - 611

Item type Book Collection Reference book Checkouts: 1 Place hold
B2B Marketing: Text and Cases

Havaldar Krishna K. - McGraw Hill Tamil Nadu 2021 - 578

Item type Book Collection Text book Checkouts: 1 Place hold
B2B Marketing: A South-Asian Perspective

Hutt Michael D. - Cengage Learning India Pvt. Ltd. Noida 2024 - 552

Item type Book Collection Text book Checkouts: 1 Place hold

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