Mortein Vaporizer: What lies beneath Brand Positioning? Case Analysis
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep 2013Description: Jul-Sep2013, Vol. 38 Issue 3, p141-150. 10pSubject(s): Online resources:
In:
Pradhan, Debasis Mortein VaporizerSummary: The article presents case analyses of the mosquito repellent Mortein Vaporizer from Reckitt Benckiser Group PLC in India. It discusses the attempt of brand manager Hari Panda on how to improve the marketing of the brand as it is not doing very well. It discusses problems relating to the re-launch of the Mortein Vaporizer as Mortein PowerGard.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Mortein Vaporizer: What lies beneath Brand Positioning? Case Analysis | Case Analysis 30 |
The article presents case analyses of the mosquito repellent Mortein Vaporizer from Reckitt Benckiser Group PLC in India. It discusses the attempt of brand manager Hari Panda on how to improve the marketing of the brand as it is not doing very well. It discusses problems relating to the re-launch of the Mortein Vaporizer as Mortein PowerGard.
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