HCL: Facing the Challenge of the Laptop Market: Case
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar 2012Description: Jan-Mar2012, Vol. 37 Issue 1, p113-126. 14pSubject(s): Online resources: Summary: The case is about HCL Infosystems Limited, a major technology hardware player in India. The focus of the case is on the marketing strategies to build the company's laptop sales in 2010. It highlights the problems faced by a domestic technology major in its fight against a global competition from multinationals which had access to wider choice of products, and brand salience. The case provides adequate details to analyse the marketing strategy options available for HCL and take decisions.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Case37 |
The case is about HCL Infosystems Limited, a major technology hardware player in India. The focus of the case is on the marketing strategies to build the company's laptop sales in 2010. It highlights the problems faced by a domestic technology major in its fight against a global competition from multinationals which had access to wider choice of products, and brand salience. The case provides adequate details to analyse the marketing strategy options available for HCL and take decisions.
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