HCL: Facing the Challenge of the Laptop Market: Case
Mukherjee, Jaydeep
HCL: Facing the Challenge of the Laptop Market: Case - India Sage Jan-Mar 2012 - Jan-Mar2012, Vol. 37 Issue 1, p113-126. 14p. - Vikalpa: The Journal for Decision Makers .
The case is about HCL Infosystems Limited, a major technology hardware player in India. The focus of the case is on the marketing strategies to build the company's laptop sales in 2010. It highlights the problems faced by a domestic technology major in its fight against a global competition from multinationals which had access to wider choice of products, and brand salience. The case provides adequate details to analyse the marketing strategy options available for HCL and take decisions.
Consumer Behaviour
Distribution Channel
Global Competition
Indian Desktop market
Laptop Sales
Marketing Strategy
MNC Brands
Case Study
HCL: Facing the Challenge of the Laptop Market: Case - India Sage Jan-Mar 2012 - Jan-Mar2012, Vol. 37 Issue 1, p113-126. 14p. - Vikalpa: The Journal for Decision Makers .
The case is about HCL Infosystems Limited, a major technology hardware player in India. The focus of the case is on the marketing strategies to build the company's laptop sales in 2010. It highlights the problems faced by a domestic technology major in its fight against a global competition from multinationals which had access to wider choice of products, and brand salience. The case provides adequate details to analyse the marketing strategy options available for HCL and take decisions.
Consumer Behaviour
Distribution Channel
Global Competition
Indian Desktop market
Laptop Sales
Marketing Strategy
MNC Brands
Case Study
