MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01364nam a2200253 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240103b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mukherjee, Jaydeep |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
HCL: |
| Remainder of title |
Facing the Challenge of the Laptop Market: Case |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Sage |
| Date of publication, distribution, etc |
Jan-Mar 2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Jan-Mar2012, Vol. 37 Issue 1, p113-126. 14p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Vikalpa: The Journal for Decision Makers |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The case is about HCL Infosystems Limited, a major technology hardware player in India. The focus of the case is on the marketing strategies to build the company's laptop sales in 2010. It highlights the problems faced by a domestic technology major in its fight against a global competition from multinationals which had access to wider choice of products, and brand salience. The case provides adequate details to analyse the marketing strategy options available for HCL and take decisions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Distribution Channel |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Global Competition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Indian Desktop market |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Laptop Sales |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MNC Brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Case Study |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sundararajan, Mahalingam |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Access method |
Online Access |
| Materials specified |
HCL: Facing the Challenge of the Laptop Market: Case study |
| Uniform Resource Identifier |
<a href="https://journals.sagepub.com/doi/pdf/10.1177/0256090920120109">https://journals.sagepub.com/doi/pdf/10.1177/0256090920120109</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Case Study |
