Q-Connect: Reaching Rural Customers with Assam Mobile Theatre: Case
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar2017Description: Jan-Mar2017, Vol. 42 Issue 1, p36-50. 15pSubject(s): Online resources: Summary: The article discusses research which described the business model created by Q-Connect company to introduce the Assam mobile theatre to rural customers in India. Topics discussed include history and details of Assam mobile theatre, background of Dinesh Sibal, chief executive officer of Q-Connect, in the advertising business, and the challenges faced by Q-Connect of getting the theatre companies and brands on board.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Case21 |
The article discusses research which described the business model created by Q-Connect company to introduce the Assam mobile theatre to rural customers in India. Topics discussed include history and details of Assam mobile theatre, background of Dinesh Sibal, chief executive officer of Q-Connect, in the advertising business, and the challenges faced by Q-Connect of getting the theatre companies and brands on board.
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