MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01195nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231215b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abhishek |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Q-Connect: |
| Remainder of title |
Reaching Rural Customers with Assam Mobile Theatre: Case |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Sage |
| Date of publication, distribution, etc |
Jan-Mar2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Jan-Mar2017, Vol. 42 Issue 1, p36-50. 15p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Vikalpa: The Journal for Decision Makers |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The article discusses research which described the business model created by Q-Connect company to introduce the Assam mobile theatre to rural customers in India. Topics discussed include history and details of Assam mobile theatre, background of Dinesh Sibal, chief executive officer of Q-Connect, in the advertising business, and the challenges faced by Q-Connect of getting the theatre companies and brands on board. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Assam Mobile Theatre |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Event-based Promotions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Rural Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Folk Media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Case Study |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dandotiya, Gunjan |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Access method |
Online Access |
| Materials specified |
Q-Connect: Reaching Rural Customers with Assam Mobile Theatre: Case |
| Uniform Resource Identifier |
<a href="https://journals.sagepub.com/doi/pdf/10.1177/0256090916686682">https://journals.sagepub.com/doi/pdf/10.1177/0256090916686682</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Case Study |
