Q-Connect: Reaching Rural Customers with Assam Mobile Theatre: Case
Abhishek
Q-Connect: Reaching Rural Customers with Assam Mobile Theatre: Case - India Sage Jan-Mar2017 - Jan-Mar2017, Vol. 42 Issue 1, p36-50. 15p. - Vikalpa: The Journal for Decision Makers .
The article discusses research which described the business model created by Q-Connect company to introduce the Assam mobile theatre to rural customers in India. Topics discussed include history and details of Assam mobile theatre, background of Dinesh Sibal, chief executive officer of Q-Connect, in the advertising business, and the challenges faced by Q-Connect of getting the theatre companies and brands on board.
Assam Mobile Theatre
Event-based Promotions
Rural Advertising
Folk Media
Case Study
Q-Connect: Reaching Rural Customers with Assam Mobile Theatre: Case - India Sage Jan-Mar2017 - Jan-Mar2017, Vol. 42 Issue 1, p36-50. 15p. - Vikalpa: The Journal for Decision Makers .
The article discusses research which described the business model created by Q-Connect company to introduce the Assam mobile theatre to rural customers in India. Topics discussed include history and details of Assam mobile theatre, background of Dinesh Sibal, chief executive officer of Q-Connect, in the advertising business, and the challenges faced by Q-Connect of getting the theatre companies and brands on board.
Assam Mobile Theatre
Event-based Promotions
Rural Advertising
Folk Media
Case Study
