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1.
Advertising account planning [electronic resource] : a practical guide / Larry D. Kelley and Donald W. Jugenheimer. by
  • Kelley, Larry D, 1955-
  • Jugenheimer, Donald W
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Availability: Items available for loan: Main Library (1)Call number: 659.1/11.

2.
Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers. by
  • Flowers, Paul W
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Dallas, Tex. : Brown Books, c2006
Availability: Items available for loan: Main Library (1)Call number: 659.1/13.

3.
Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case by
  • Nagarajan, Meenakshi
  • Kumar, Arun
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2015
Availability: Items available for loan: Main Library (1).

4.
Mortein Vaporizer: What lies beneath Brand Positioning?: Case by
  • Pradhan, Debasis
  • Agrawal, Divya
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2013
Availability: Items available for loan: Main Library (1).

5.
Sugar Free: Case Analysis by
  • Agnihotri, Milan
  • Basalingappa, Anita
  • Kar, Sanjay Kumar
  • Bhatt, Deepak
Series: Vikalpa: The Journal for Decision Makers
Source: Sugar Free:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar 2011
Online access:
Availability: Items available for loan: Main Library (1).

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