Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case

By: Contributor(s): Material type: BookBookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep 2015Description: Jul-Sep2015, Vol. 40 Issue 3, p363-382. 20pSubject(s): Online resources: Summary: The article discusses the transition at fast moving electrical goods (FMEG) company Havells India Ltd., from an industrial brand to a consumer brand. Topics include an overview about the company, its entrepreneurial success story with founder Qimat Rai Gupta, including his philosophy, and the acqusition of lighting company Sylvania and realizing its global ambitions.
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The article discusses the transition at fast moving electrical goods (FMEG) company Havells India Ltd., from an industrial brand to a consumer brand. Topics include an overview about the company, its entrepreneurial success story with founder Qimat Rai Gupta, including his philosophy, and the acqusition of lighting company Sylvania and realizing its global ambitions.

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