Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case
Nagarajan, Meenakshi
Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case - India Sage Jul-Sep 2015 - Jul-Sep2015, Vol. 40 Issue 3, p363-382. 20p. - Vikalpa: The Journal for Decision Makers .
The article discusses the transition at fast moving electrical goods (FMEG) company Havells India Ltd., from an industrial brand to a consumer brand. Topics include an overview about the company, its entrepreneurial success story with founder Qimat Rai Gupta, including his philosophy, and the acqusition of lighting company Sylvania and realizing its global ambitions.
Advertising Campaigns
Branding
Competition
Electrical Goods
Fast Moving
Innovation
Market Positioning
Case Study
Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case - India Sage Jul-Sep 2015 - Jul-Sep2015, Vol. 40 Issue 3, p363-382. 20p. - Vikalpa: The Journal for Decision Makers .
The article discusses the transition at fast moving electrical goods (FMEG) company Havells India Ltd., from an industrial brand to a consumer brand. Topics include an overview about the company, its entrepreneurial success story with founder Qimat Rai Gupta, including his philosophy, and the acqusition of lighting company Sylvania and realizing its global ambitions.
Advertising Campaigns
Branding
Competition
Electrical Goods
Fast Moving
Innovation
Market Positioning
Case Study
