Sugar Free: Case Analysis

By: Contributor(s): Material type: BookBookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar 2011Description: Jan-Mar2011, Vol. 36 Issue 1, p103-118. 16pSubject(s): Online resources: In: Vyas, Preeta H. Sugar FreeSummary: Sugar Free as a brand has come a long way in twenty years of its existence. It has transformed from an ethical brand of sugar substitute for diabetic patients to a FMHG (fast moving health goods) brand for calorie-conscious, busy, and healthy lifestyle-seeking urban dweller. In the journey, the brand has gone through substantial changes in packaging and distribution.
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Case Study Case Study Main Library Online Access Available Sugar Free: Case Analysis Case Analysis 41

Sugar Free as a brand has come a long way in twenty years of its existence. It has transformed from an ethical brand of sugar substitute for diabetic patients to a FMHG (fast moving health goods) brand for calorie-conscious, busy, and healthy lifestyle-seeking urban dweller. In the journey, the brand has gone through substantial changes in packaging and distribution.

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