Sugar Free: Case Analysis
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar 2011Description: Jan-Mar2011, Vol. 36 Issue 1, p103-118. 16pSubject(s): Online resources:
In:
Vyas, Preeta H. Sugar FreeSummary: Sugar Free as a brand has come a long way in twenty years of its existence. It has transformed from an ethical brand of sugar substitute for diabetic patients to a FMHG (fast moving health goods) brand for calorie-conscious, busy, and healthy lifestyle-seeking urban dweller. In the journey, the brand has gone through substantial changes in packaging and distribution.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Sugar Free: Case Analysis | Case Analysis 41 |
Sugar Free as a brand has come a long way in twenty years of its existence. It has transformed from an ethical brand of sugar substitute for diabetic patients to a FMHG (fast moving health goods) brand for calorie-conscious, busy, and healthy lifestyle-seeking urban dweller. In the journey, the brand has gone through substantial changes in packaging and distribution.
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