Sugar Free: Case Analysis
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Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Main Library Online Access | Available | Sugar Free: Case Analysis | Case Analysis 41 |
Sugar Free as a brand has come a long way in twenty years of its existence. It has transformed from an ethical brand of sugar substitute for diabetic patients to a FMHG (fast moving health goods) brand for calorie-conscious, busy, and healthy lifestyle-seeking urban dweller. In the journey, the brand has gone through substantial changes in packaging and distribution.
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