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Havells India Limited Transition from an Industrial Brand to a Consumer Brand. by
  • Kumar, Arun
  • Nagarajan, Meenakshi
Source: Vikalpa:The Journal for Decision Makers. 40(3) Jul-Sep 2015
Material type: Article Article; Format: print
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2.
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Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case by
  • Nagarajan, Meenakshi
  • Kumar, Arun
Series: Vikalpa: The Journal for Decision Makers
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2015
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Availability: Items available for loan: Main Library (1).

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