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Havells India Limited Transition from an Industrial Brand to a Consumer Brand.

By:

Kumar, Arun

Contributor(s):

Nagarajan, Meenakshi

Material type: Article

ArticleAnalytics: Show analyticsPublication details: Description: 363-382pSubject(s):

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In: Vikalpa:The Journal for Decision Makers. 40(3) Jul-Sep 2015Summary: The article presents a case study of the transformation of Havells India Ltd., a fast moving electrical goods (FMEG) company, from an industrial brand to a consumer brand with categories including switchgears, lighting, and cables. Topics discussed include the improvement and growth in the FMEG industry in India, requiring personal interaction in industrial marketing, and campaigns for sales promotion.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Articles	Main Library		Available	Available in EBSCO		AR14498

The article presents a case study of the transformation of Havells India Ltd., a fast moving electrical goods (FMEG) company, from an industrial brand to a consumer brand with categories including switchgears, lighting, and cables. Topics discussed include the improvement and growth in the FMEG industry in India, requiring personal interaction in industrial marketing, and campaigns for sales promotion.

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