Havells India Limited
Kumar, Arun
Havells India Limited Transition from an Industrial Brand to a Consumer Brand. - - 363-382p.
The article presents a case study of the transformation of Havells India Ltd., a fast moving electrical goods (FMEG) company, from an industrial brand to a consumer brand with categories including switchgears, lighting, and cables. Topics discussed include the improvement and growth in the FMEG industry in India, requiring personal interaction in industrial marketing, and campaigns for sales promotion.
Branding
Sales Promotion
Compitition
Consumer Brand
Management Case
Case study
Havells India Limited Transition from an Industrial Brand to a Consumer Brand. - - 363-382p.
The article presents a case study of the transformation of Havells India Ltd., a fast moving electrical goods (FMEG) company, from an industrial brand to a consumer brand with categories including switchgears, lighting, and cables. Topics discussed include the improvement and growth in the FMEG industry in India, requiring personal interaction in industrial marketing, and campaigns for sales promotion.
Branding
Sales Promotion
Compitition
Consumer Brand
Management Case
Case study
