MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01230nab a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151126b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, Arun |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Havells India Limited |
| Remainder of title |
Transition from an Industrial Brand to a Consumer Brand. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
|
| Name of publisher, distributor, etc |
|
| Date of publication, distribution, etc |
|
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
363-382p. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The article presents a case study of the transformation of Havells India Ltd., a fast moving electrical goods (FMEG) company, from an industrial brand to a consumer brand with categories including switchgears, lighting, and cables. Topics discussed include the improvement and growth in the FMEG industry in India, requiring personal interaction in industrial marketing, and campaigns for sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales Promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Compitition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management Case |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Case study |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nagarajan, Meenakshi |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
39826 |
| Place, publisher, and date of publication |
Indian Institute of Management Ahmadabad |
| Other item identifier |
S83530 |
| Title |
Vikalpa:The Journal for Decision Makers. 40(3) Jul-Sep 2015 |
| International Standard Serial Number |
0256-0909 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=bf58deaa-115f-42c5-a156-30e4d17b2913%40sessionmgr114&vid=1&hid=116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Articles |
