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61.
Aaker on Branding by
  • Aaker, David
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication 2015
Availability: Items available for loan: Main Library (1)Call number: 659 AAK. Not available: Main Library: Checked out (1).

62.
Innovation Management: Strategies, implementations, and profits by
  • Afuah, Allan
Edition: 2nd ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 2003
Availability: Items available for loan: Main Library (4)Call number: 658 AFU, ...

63.
Inspired: How to Create Products Customers Love by
  • Cagan, Marty
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: California SVPG Press 2008
Availability: Items available for loan: Main Library (1)Call number: 620.0042 CAG.

64.
Edge : 50 tips from brands that lead by
  • Adamson, Allen P
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2013
Availability: Items available for loan: Main Library (1)Call number: 659 ADA.

65.
Re-competitive Strategies: how to regain growth profits for mature businesses by
  • Hanan, Mack
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association (AMACOM) 1986
Availability: Items available for loan: Main Library (1)Call number: 658.5 HAN.

66.
Product Management by
  • Gupta, S L
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Delhi Wisdom Publications 2017
Availability: Items available for loan: Main Library (2)Call number: 658.5 GUP, ...

67.
Information Technology & Project Management by
  • Pise, Ganesh
  • Hanwate, Poonamkumar
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Pune Vishwakarma Publications 2015
Availability: Items available for loan: Main Library (1)Call number: 658.404 PIS.

68.
12 Essential Innovation Insights by
  • POSNER, BRUCE
  • MANGELSDORF, MARTHA E
Source: MIT Sloan Management Review; 59(1) Fall 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

69.
Escaping the Build Trap by
  • Perri, Melissa
Publication details: Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2019
Availability: Items available for loan: Main Library (1)Call number: 658.5 PER.

70.
Winning At New Products by
  • Cooper, Robert G
Edition: 5th ed.
Publication details: New York Basic Books 2017
Availability: Items available for loan: Main Library (1)Call number: 658.5 COO.

71.
Producat Management in Practice by
  • Lemay, Matt
Publication details: Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2019
Availability: Items available for loan: Main Library (1)Call number: 658.5 LEM.

72.
New Products Management by
  • Crawford, Merle
  • Di Benedetto, Anthony
Publication details: India McGraw HillEducation (India) Private Ltd. 2020
Availability: Items available for loan: Main Library (1)Call number: 658.5 CRA.

73.
New Products Management by
  • Crawford Merle
  • Di Benedetto, Anthony
Edition: 11th
Publication details: India McGraw Hill Education Private Limited 2020
Availability: Items available for loan: Main Library (1)Call number: 658.5 CRA.

74.
PRODUCT MANAGEMENT by
  • Lehmann Donald
Edition: 4th
Publication details: Chennai McGraw Hill Education 2017
Availability: Items available for loan: Main Library (3)Call number: 658.8 LEH, ...

75.
Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After by
  • LeMay Matt
Edition: 2nd
Publication details: Mumbai Shroff/O'Reilly 2022
Availability: Items available for loan: Main Library (1)Call number: 658.8 LEM.

76.
Product Management for AI: O'Reilly Report by
  • Norman Justin
Edition: 1st
Publication details: India Shroff/O’Reilly 2023
Availability: Items available for loan: Main Library (1)Call number: 001.64 NOR.

77.
Mehta Soya: A Promotional Conundrum: Case Analysis by
  • Kaur, Gurjeet
  • Gupta, Anil
Series: Vikalpa: The Journal for Decision Makers
Source: Mehta Soya:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jan-Mar013
Online access:
Availability: Items available for loan: Main Library (1).

78.
TI Cycles: New Product Strategy (A) Case Analysis by
  • Basant, Rakesh
  • Ahmed, Salma
  • Khan, Ashfaque
  • Ghosh, Atanu
  • Rahul, Manmohan
  • Rahul, Shalini
Series: Vikalpa: The Journal for Decision Makers
Source: TI Cycles: New Product Strategy (A) Case
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep2003
Availability: Items available for loan: Main Library (1).

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