Mehta Soya: A Promotional Conundrum: Case Analysis
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar013Description: Jan-Mar2013, Vol. 38 Issue 1, p113-118. 6pSubject(s): Online resources:
In:
Khandelwal, Pramod Mehta SoyaSummary: The article presents a case study on the organizational management of Mehta Soya Industries Ltd. It provides an overview of the company with details on its operation and product management. It tackles aspects of MSIL's popular products, which is one of the company's major concerns, along with how to generate awareness among the potential customers. It also talks about the MSIL could address their concerns such as focusing on ATL promotions.
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Case Study
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Main Library Online Access | Available | Mehta Soya: A Promotional Conundrum: Case Analysis | Case Analysis 32 |
The article presents a case study on the organizational management of Mehta Soya Industries Ltd. It provides an overview of the company with details on its operation and product management. It tackles aspects of MSIL's popular products, which is one of the company's major concerns, along with how to generate awareness among the potential customers. It also talks about the MSIL could address their concerns such as focusing on ATL promotions.
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