Mehta Soya: A Promotional Conundrum: Case Analysis

By: Contributor(s): Material type: BookBookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar013Description: Jan-Mar2013, Vol. 38 Issue 1, p113-118. 6pSubject(s): Online resources: In: Khandelwal, Pramod Mehta SoyaSummary: The article presents a case study on the organizational management of Mehta Soya Industries Ltd. It provides an overview of the company with details on its operation and product management. It tackles aspects of MSIL's popular products, which is one of the company's major concerns, along with how to generate awareness among the potential customers. It also talks about the MSIL could address their concerns such as focusing on ATL promotions.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
Case Study Case Study Main Library Online Access Available Mehta Soya: A Promotional Conundrum: Case Analysis Case Analysis 32

The article presents a case study on the organizational management of Mehta Soya Industries Ltd. It provides an overview of the company with details on its operation and product management. It tackles aspects of MSIL's popular products, which is one of the company's major concerns, along with how to generate awareness among the potential customers. It also talks about the MSIL could address their concerns such as focusing on ATL promotions.

There are no comments on this title.

to post a comment.

Powered by Koha