MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01223nam a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240103b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaur, Gurjeet |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mehta Soya: |
| Remainder of title |
A Promotional Conundrum: Case Analysis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Sage |
| Date of publication, distribution, etc |
Jan-Mar013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Jan-Mar2013, Vol. 38 Issue 1, p113-118. 6p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Vikalpa: The Journal for Decision Makers |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The article presents a case study on the organizational management of Mehta Soya Industries Ltd. It provides an overview of the company with details on its operation and product management. It tackles aspects of MSIL's popular products, which is one of the company's major concerns, along with how to generate awareness among the potential customers. It also talks about the MSIL could address their concerns such as focusing on ATL promotions.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PRODUCT management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Case Study |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Anil |
| 773 0# - HOST ITEM ENTRY |
|---|
| Main entry heading |
Khandelwal, Pramod |
| Place, publisher, and date of publication |
India Sage Jan-Mar 2013 |
| Other item identifier |
Case32 |
| Title |
Mehta Soya: |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Access method |
Online Access |
| Materials specified |
Case Analysis |
| Uniform Resource Identifier |
<a href="https://journals.sagepub.com/doi/epdf/10.1177/0256090920130109">https://journals.sagepub.com/doi/epdf/10.1177/0256090920130109</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Case Study |
