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201.
The historical consumer : consumption and everyday life in Japan, 1850-2000 / by
  • Francks, Penelope (ed.), 1949-
  • Hunter, Janet (ed.), 1948-
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: Main Library (1)Call number: 658 FRA.

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202.
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / by
  • Cohen, Marshal
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.834 COH.

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203.
Consumer Behavior : Building Marketing Strategy by
  • Mothersbaugh, David L
  • Hawkins, Del
  • Kleiser, Susan Bardi
  • Mookerjee, Amit
Edition: 14th
Publication details: India McGraw Hill Education Private Limited 2022
Availability: Items available for loan: Main Library (1)Call number: 658.834 MOt.

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204.
Consumer Behavior: Bying Having and Being by
  • Solomon Michael R
Edition: 13th
Publication details: Tamilnadu Pearson 2020
Availability: Not available: Main Library: Checked out (1).

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205.
No cover image available
HDFC Life: A Consumer's Quest for Justice: Case Analysis by
  • Nasa, Jayant
Series: Vikalpa: The Journal for Decision Makers
Source: HDFC Life:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Apr-Jun2023
Online access:
Availability: Items available for loan: Main Library (1).

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206.
No cover image available
Case Analysis for 'Managing Adversity: Brands and COVID-19' by
  • Narayanan, Priya
Series: Vikalpa: The Journal for Decision Makers
Source: Managing Adversity:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jun2022
Online access:
Availability: Items available for loan: Main Library (1).

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207.
Consumer Behavior by
  • Solomon Michael R
Edition: 13th
Publication details: Noida Pearson Education 2020
Availability: Items available for loan: Main Library (2)Call number: 658.834 SOL, ...
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208.
The gold standard : giving your customers what they didn't know they wanted by
  • Cowie, Colin, 1962-
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: USA Harper Collins 2021
Availability: Items available for loan: Main Library (1)Call number: 658.834 COW.
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209.
Consumer Behavior by
  • Solomon Michael R
Edition: 13th
Publication details: Chennai Pearson Education 2020
Availability: Items available for loan: Main Library (5)Call number: 658.834 SOL, ...

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