Case Analysis for 'Managing Adversity: Brands and COVID-19'
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersPublication details: India Sage Jun2022Description: Jun2022, Vol. 47 Issue 2, p116-118. 3pSubject(s): Online resources:
In:
Cahakraborty, Anirban Managing AdversitySummary: B Case Analysis b B T b his note discusses the case "Managing Adversity: Brands and COVID-19" and presents a set of analysis approaches to the case and implications for crisis management and brand strategy. Case Analysis for "Managing Adversity: Brands and COVID-19" Studying the actions undertaken by various brands and customer reactions to these brands could mitigate some of the uncertainty faced by the consumer durables brand in determining its response to the crisis.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Case Study
|
Main Library Online Access | Available | Case Analysis for 'Managing Adversity: Brands and COVID-19 | Case Analysis 7 |
B Case Analysis b B T b his note discusses the case "Managing Adversity: Brands and COVID-19" and presents a set of analysis approaches to the case and implications for crisis management and brand strategy. Case Analysis for "Managing Adversity: Brands and COVID-19" Studying the actions undertaken by various brands and customer reactions to these brands could mitigate some of the uncertainty faced by the consumer durables brand in determining its response to the crisis.
There are no comments on this title.