Case Analysis for 'Managing Adversity: Brands and COVID-19'
Narayanan, Priya
Case Analysis for 'Managing Adversity: Brands and COVID-19' - India Sage Jun2022 - Jun2022, Vol. 47 Issue 2, p116-118. 3p. - Vikalpa: The Journal for Decision Makers .
B Case Analysis b B T b his note discusses the case "Managing Adversity: Brands and COVID-19" and presents a set of analysis approaches to the case and implications for crisis management and brand strategy. Case Analysis for "Managing Adversity: Brands and COVID-19" Studying the actions undertaken by various brands and customer reactions to these brands could mitigate some of the uncertainty faced by the consumer durables brand in determining its response to the crisis.
CONSUMER behavior
BRAND name products
COVID-19
Case Analysis
Case Analysis for 'Managing Adversity: Brands and COVID-19' - India Sage Jun2022 - Jun2022, Vol. 47 Issue 2, p116-118. 3p. - Vikalpa: The Journal for Decision Makers .
B Case Analysis b B T b his note discusses the case "Managing Adversity: Brands and COVID-19" and presents a set of analysis approaches to the case and implications for crisis management and brand strategy. Case Analysis for "Managing Adversity: Brands and COVID-19" Studying the actions undertaken by various brands and customer reactions to these brands could mitigate some of the uncertainty faced by the consumer durables brand in determining its response to the crisis.
CONSUMER behavior
BRAND name products
COVID-19
Case Analysis
