Case Analysis for 'Managing Adversity: (Record no. 98197)

MARC details
000 -LEADER
fixed length control field 01205nam a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231213b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Narayanan, Priya
245 ## - TITLE STATEMENT
Title Case Analysis for 'Managing Adversity:
Remainder of title Brands and COVID-19'
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc Jun2022
300 ## - PHYSICAL DESCRIPTION
Extent Jun2022, Vol. 47 Issue 2, p116-118. 3p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Vikalpa: The Journal for Decision Makers
520 ## - SUMMARY, ETC.
Summary, etc B Case Analysis b B T b his note discusses the case "Managing Adversity: Brands and COVID-19" and presents a set of analysis approaches to the case and implications for crisis management and brand strategy. Case Analysis for "Managing Adversity: Brands and COVID-19" Studying the actions undertaken by various brands and customer reactions to these brands could mitigate some of the uncertainty faced by the consumer durables brand in determining its response to the crisis.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMER behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element COVID-19
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case Analysis
773 0# - HOST ITEM ENTRY
Main entry heading Cahakraborty, Anirban
Place, publisher, and date of publication India Sage Jun2022
Other item identifier Case7
Title Managing Adversity:
856 ## - ELECTRONIC LOCATION AND ACCESS
Access method Online Access
Materials specified Case Analysis
Uniform Resource Identifier <a href="https://journals.sagepub.com/doi/pdf/10.1177/02560909221109018">https://journals.sagepub.com/doi/pdf/10.1177/02560909221109018</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Case Study
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Koha item type Public note
    Dewey Decimal Classification     Main Library Main Library Online Access 13/12/2023   Case Analysis 7 13/12/2023 Case Study Case Analysis for 'Managing Adversity: Brands and COVID-19

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