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Consumer Behavior

By: Publication details: Pearson Education 2020 NoidaEdition: 13thDescription: 716ISBN:
  • 9789389552430
Subject(s): DDC classification:
  • 658.834 SOL
Summary: ection I foundation of consumer behaviorChapter 1 buying, having, and being: an introduction to consumer behavior Chapter 2 consumer well-being section II internal influences on consumer behavior Chapter 3 perception Chapter 4 Learning and memory Chapter 5 motivation and affect Chapter 6 The self: mind, gender, and body Chapter 7 personality, lifestyles, and values section III choosing and using products Chapter 8 attitudes and persuasive communications Chapter 9 decision making Chapter 10 buying, using, and disposingsection IV consumers in their social and cultural settings Chapter 11 group influences and social media Chapter 12 income and social Class Chapter 13 subcultures Chapter 14 culture appendix I: careers in consumer research appendix II: research methods appendix III: sources of Secondary data . Source: https://www.amazon.in/Consumer-Behavior-13-Solomon/dp/9389552435/ref=sr_1_1?crid=1MDVRJU80S7M3&dib=eyJ2IjoiMSJ9.UWyXi8Ik8yyK6XTI6FOuHQ.jEu-xBAYmE913XdiTtW3x2Npa_69tKCt9zWXvIVqkMw&dib_tag=se&keywords=9789389552430&qid=1705572595&sprefix=%2Caps%2C446&sr=8-1
List(s) this item appears in: New Arrivals February 2024
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Item type Current library Collection Call number Status Date due Barcode
Book Book Main Library Consumer Behavior Text book 658.834 SOL (Browse shelf(Opens below)) Available 119149
Book Book Main Library Consumer Behavior Text book 658.834 SOL (Browse shelf(Opens below)) Available 119150

ection I foundation of consumer behaviorChapter 1 buying, having, and being: an introduction to consumer behavior Chapter 2 consumer well-being section II internal influences on consumer behavior Chapter 3 perception Chapter 4 Learning and memory Chapter 5 motivation and affect Chapter 6 The self: mind, gender, and body Chapter 7 personality, lifestyles, and values section III choosing and using products Chapter 8 attitudes and persuasive communications Chapter 9 decision making Chapter 10 buying, using, and disposingsection IV consumers in their social and cultural settings Chapter 11 group influences and social media Chapter 12 income and social Class Chapter 13 subcultures Chapter 14 culture appendix I: careers in consumer research appendix II: research methods appendix III: sources of Secondary data .

Source: https://www.amazon.in/Consumer-Behavior-13-Solomon/dp/9389552435/ref=sr_1_1?crid=1MDVRJU80S7M3&dib=eyJ2IjoiMSJ9.UWyXi8Ik8yyK6XTI6FOuHQ.jEu-xBAYmE913XdiTtW3x2Npa_69tKCt9zWXvIVqkMw&dib_tag=se&keywords=9789389552430&qid=1705572595&sprefix=%2Caps%2C446&sr=8-1

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