Consumer Behavior (Record no. 98337)

MARC details
000 -LEADER
fixed length control field 01508 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240118b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789389552430
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Cutter SOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Solomon Michael R.
245 ## - TITLE STATEMENT
Title Consumer Behavior
250 ## - EDITION STATEMENT
Edition statement 13th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2020
Place of publication, distribution, etc Noida
300 ## - PHYSICAL DESCRIPTION
Extent 716
520 ## - Remark
Summary, etc ection I foundation of consumer behaviorChapter 1 buying, having, and being: an introduction to consumer behavior Chapter 2 consumer well-being section II internal influences on consumer behavior Chapter 3 perception Chapter 4 Learning and memory Chapter 5 motivation and affect Chapter 6 The self: mind, gender, and body Chapter 7 personality, lifestyles, and values section III choosing and using products Chapter 8 attitudes and persuasive communications Chapter 9 decision making Chapter 10 buying, using, and disposingsection IV consumers in their social and cultural settings Chapter 11 group influences and social media Chapter 12 income and social Class Chapter 13 subcultures Chapter 14 culture appendix I: careers in consumer research appendix II: research methods appendix III: sources of Secondary data .<br/><br/>Source: https://www.amazon.in/Consumer-Behavior-13-Solomon/dp/9389552435/ref=sr_1_1?crid=1MDVRJU80S7M3&dib=eyJ2IjoiMSJ9.UWyXi8Ik8yyK6XTI6FOuHQ.jEu-xBAYmE913XdiTtW3x2Npa_69tKCt9zWXvIVqkMw&dib_tag=se&keywords=9789389552430&qid=1705572595&sprefix=%2Caps%2C446&sr=8-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Consumer Behavior 07/12/2023 Amazon 625.00 Indian Book 658.834 SOL 119149 07/12/2023 625.00 Book
    Dewey Decimal Classification     Text book Main Library Main Library Consumer Behavior 07/12/2023 Amazon 625.00 Indian Book 658.834 SOL 119150 07/12/2023 625.00 Book

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