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21.
Selling to big companies [electronic resource] / Jill Konrath. by
  • Konrath, Jill
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chicago : Dearborn Trade Pub., 2006
Availability: Items available for loan: Main Library (1)Call number: 658.8/1.

22.
How to market, advertise, and promote your business or service in your own backyard [electronic resource] / Tom Egelhoff. by
  • Egelhoff, Tom
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: Main Library (1)Call number: 658.8.

23.
Advertising and Sales Promotion by
  • Jain, Trilok Kumar
Publication details: Jaipur Garima Publication 2015
Availability: Items available for loan: Main Library (1)Call number: 659 JAI.

24.
Havells India Limited Transition from an Industrial Brand to a Consumer Brand. by
  • Kumar, Arun
  • Nagarajan, Meenakshi
Source: Vikalpa:The Journal for Decision Makers. 40(3) Jul-Sep 2015
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

25.
Ultimate Marketing Toolkit by
  • Peters, Paula
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Massachusetts Adams Media 2009
Availability: Items available for loan: Main Library (2)Call number: 658.8 PET, ...

26.
Marketing Management by
  • Panda, Tapan K
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vishwakarma Publication 2014
Availability: Items available for loan: Main Library (3)Call number: 658.8 PAN, ...

27.
Advertising and Sales Promotion by
  • Taing, Vineet
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi A.P.H. Publishing 2016
Availability: Items available for loan: Main Library (1)Call number: 659 TAI.

28.
Sales and Distribution Management by
  • Variya Devangi M
  • Solanki, Kirankumar
Publication details: Jaipur Paradise Publishers 2017
Availability: Items available for loan: Main Library (1)Call number: 658.81 VAR.

29.
An Evaluation of Consumers Deal-Specific Response to Sales Promotions Based on Their Product Involvement by
  • Dastidar, Surajit Ghosh
Source: IUP Journal of Marketing Management; 16(2) May 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

30.
Integrated Marketing Communication by
  • Dutta, Kirti
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2016
Availability: Items available for loan: Main Library (1)Call number: 658.8 DUT.

31.
Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case Analysis by
  • Pandey, Neeraj
Series: Vikalpa: The Journal for Decision Makers
Source: Havells India Limited:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2015
Online access:
Availability: Items available for loan: Main Library (1).

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