Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case Analysis
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep 2015Description: Jul-Sep2015, Vol. 40 Issue 3, p383-387. 5pSubject(s): Online resources:
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Nagarajan, Meenakshi Havells India LimitedSummary: The article presents a case study of the transformation of Havells India Ltd., a fast moving electrical goods (FMEG) company, from an industrial brand to a consumer brand with categories including switchgears, lighting, and cables. Topics discussed include the improvement and growth in the FMEG industry in India, requiring personal interaction in industrial marketing, and campaigns for sales promotion.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case Analysis | Case Analysis 23 |
The article presents a case study of the transformation of Havells India Ltd., a fast moving electrical goods (FMEG) company, from an industrial brand to a consumer brand with categories including switchgears, lighting, and cables. Topics discussed include the improvement and growth in the FMEG industry in India, requiring personal interaction in industrial marketing, and campaigns for sales promotion.
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