Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case Analysis
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Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Main Library Online Access | Available | Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case Analysis | Case Analysis 23 |
The article presents a case study of the transformation of Havells India Ltd., a fast moving electrical goods (FMEG) company, from an industrial brand to a consumer brand with categories including switchgears, lighting, and cables. Topics discussed include the improvement and growth in the FMEG industry in India, requiring personal interaction in industrial marketing, and campaigns for sales promotion.
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