Saral Rozgar: Jobs on Mobile Phone for the Blue-collared Workers: Case
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep2017Description: Jul-Sep2017, Vol. 42 Issue 3, p153-163. 11pSubject(s): Online resources: Summary: The article discusses introduction of concept of Saral Rozgar, jobs on mobile phone for the Blue-collared workers, in India. It mentions that Tech Mahindra, a technology company, came up with idea without having experience in running a direct-to-consumer (D2C) business. It mentions expansion of mobile market in India with proliferation in mobile internet users.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Case19 |
The article discusses introduction of concept of Saral Rozgar, jobs on mobile phone for the Blue-collared workers, in India. It mentions that Tech Mahindra, a technology company, came up with idea without having experience in running a direct-to-consumer (D2C) business. It mentions expansion of mobile market in India with proliferation in mobile internet users.
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