Saral Rozgar: Jobs on Mobile Phone for the Blue-collared Workers: Case
Dasgupta, Mayuk
Saral Rozgar: Jobs on Mobile Phone for the Blue-collared Workers: Case - India Sage Jul-Sep2017 - Jul-Sep2017, Vol. 42 Issue 3, p153-163. 11p. - Vikalpa: The Journal for Decision Makers .
The article discusses introduction of concept of Saral Rozgar, jobs on mobile phone for the Blue-collared workers, in India. It mentions that Tech Mahindra, a technology company, came up with idea without having experience in running a direct-to-consumer (D2C) business. It mentions expansion of mobile market in India with proliferation in mobile internet users.
Blue-collared Jobs
Diversification
Growth Strategy
Job Portals
Case Study
Saral Rozgar: Jobs on Mobile Phone for the Blue-collared Workers: Case - India Sage Jul-Sep2017 - Jul-Sep2017, Vol. 42 Issue 3, p153-163. 11p. - Vikalpa: The Journal for Decision Makers .
The article discusses introduction of concept of Saral Rozgar, jobs on mobile phone for the Blue-collared workers, in India. It mentions that Tech Mahindra, a technology company, came up with idea without having experience in running a direct-to-consumer (D2C) business. It mentions expansion of mobile market in India with proliferation in mobile internet users.
Blue-collared Jobs
Diversification
Growth Strategy
Job Portals
Case Study
