Developing New Products in Emerging Markets
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MIT Sloan Management Review, 57(3), Spring 2016Summary: The article presents a reprint of the article ''Developing New Products in Emerging Markets" by Srivarfhini K. Jha, Ishwardutt Parulkar and Rishikesha T. Krishnan, which appeared in the previous issue of the journal. It highlights the effort of multinational companies in research and development (R&D) activity to emerging markets like India and China, is given. Also emphasized is the accumulation of advanced technical capabilities for value-added-work in employees and complete technology.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Articles
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Main Library | Available | AR14709 |
The article presents a reprint of the article ''Developing New Products in Emerging Markets" by Srivarfhini K. Jha, Ishwardutt Parulkar and Rishikesha T. Krishnan, which appeared in the previous issue of the journal. It highlights the effort of multinational companies in research and development (R&D) activity to emerging markets like India and China, is given. Also emphasized is the accumulation of advanced technical capabilities for value-added-work in employees and complete technology.
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