MARC details
| 000 -LEADER |
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| fixed length control field |
01175nab a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160509b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Jha, Srivardhini k. |
| 245 ## - TITLE STATEMENT |
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| Title |
Developing New Products in Emerging Markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
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| Name of publisher, distributor, etc |
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| Date of publication, distribution, etc |
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| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
55-62p. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
The article presents a reprint of the article ''Developing New Products in Emerging Markets" by Srivarfhini K. Jha, Ishwardutt Parulkar and Rishikesha T. Krishnan, which appeared in the previous issue of the journal. It highlights the effort of multinational companies in research and development (R&D) activity to emerging markets like India and China, is given. Also emphasized is the accumulation of advanced technical capabilities for value-added-work in employees and complete technology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Micro Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
New Product Development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Commercial Product |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Research & Development |
| 773 0# - HOST ITEM ENTRY |
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| Host Biblionumber |
39831 |
| Place, publisher, and date of publication |
Massachusetts Institute of Technology Bostan |
| Other item identifier |
S84124 |
| Title |
MIT Sloan Management Review, 57(3), Spring 2016 |
| International Standard Serial Number |
1532-9194 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=114181475&site=ehost-live |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Articles |
