Developing New Products in Emerging Markets
Jha, Srivardhini k.
Developing New Products in Emerging Markets - - 55-62p.
The article presents a reprint of the article ''Developing New Products in Emerging Markets" by Srivarfhini K. Jha, Ishwardutt Parulkar and Rishikesha T. Krishnan, which appeared in the previous issue of the journal. It highlights the effort of multinational companies in research and development (R&D) activity to emerging markets like India and China, is given. Also emphasized is the accumulation of advanced technical capabilities for value-added-work in employees and complete technology.
Micro Economics
New Product Development
Commercial Product
Research & Development
Developing New Products in Emerging Markets - - 55-62p.
The article presents a reprint of the article ''Developing New Products in Emerging Markets" by Srivarfhini K. Jha, Ishwardutt Parulkar and Rishikesha T. Krishnan, which appeared in the previous issue of the journal. It highlights the effort of multinational companies in research and development (R&D) activity to emerging markets like India and China, is given. Also emphasized is the accumulation of advanced technical capabilities for value-added-work in employees and complete technology.
Micro Economics
New Product Development
Commercial Product
Research & Development
