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Customer Relationship Management(CRM) in Hospital Industry : A Study

By:

Chary T Satyanarayana

Contributor(s):

Ravi Kumar G

Material type: Article

ArticleLanguage: ENG Series: ; 10Publication details: Jan-Mar 2005 0Edition: 1Description: 46-54 PpSubject(s):

Case Study-CRM

DDC classification:

Cha/Rav

Online resources:

Click here to access online

Summary: The main objectives of the paper is to understand the relationship marketing of health care services with specific reference to corporate hospitals in warangal district, Andhra Pradesh. Hence the other objectives of the paper are: 1)To understand well about the original and growth of service markeing wirh respect to health care systems 2)To understand the state of relationship marketing in health care system in India. 3)To find how the corporate hospitals are maintaining the relationships with their customers 4)To elicit the opinions of patients on the services provided by those hospitals.

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Cha/Rav (Browse shelf(Opens below))	Available		AR7213

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Previous	Cha/Pra Investment Trends in Insurance Industry : A Case Study of New India Assurance Company Limited	Cha/Pre Behavioural Finance : The New Way of studying Investors and Financial Markets	Cha/Rao Indian Insurance Industry : Surging Ahead	Cha/Rav Customer Relationship Management(CRM) in Hospital Industry : A Study	Cha/Sha Empirical Analysis of Asset Returns and Inflation	CHA/SHA Operations and Supply Management	Cha/Shr Renewable Energy: The Promise and Cost-effective Deployment	Next

The main objectives of the paper is to understand the relationship marketing of health care services with specific reference to corporate hospitals in warangal district, Andhra Pradesh. Hence the other objectives of the paper are: 1)To understand well about the original and growth of service markeing wirh respect to health care systems 2)To understand the state of relationship marketing in health care system in India. 3)To find how the corporate hospitals are maintaining the relationships with their customers 4)To elicit the opinions of patients on the services provided by those hospitals.

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