Customer Relationship Management(CRM) in Hospital Industry : A Study (Record no. 27146)

MARC details
000 -LEADER
fixed length control field 01291pab a2200217 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Cha/Rav
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chary T Satyanarayana
245 ## - TITLE STATEMENT
Title Customer Relationship Management(CRM) in Hospital Industry : A Study
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Jan-Mar 2005
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 46-54 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 10
520 ## - SUMMARY, ETC.
Summary, etc. The main objectives of the paper is to understand the relationship marketing of health care services with specific reference to corporate hospitals in warangal district, Andhra Pradesh. Hence the other objectives of the paper are: 1)To understand well about the original and growth of service markeing wirh respect to health care systems 2)To understand the state of relationship marketing in health care system in India. 3)To find how the corporate hospitals are maintaining the relationships with their customers 4)To elicit the opinions of patients on the services provided by those hospitals.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case Study-CRM,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ravi Kumar G
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR7213.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR7213.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 20753
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 23/09/2014 0.00   Cha/Rav AR7213 23/09/2014 0.00 23/09/2014 Articles

Powered by Koha