Customer Relationship Management(CRM) in Hospital Industry : A Study

By: Contributor(s): Material type: ArticleArticleLanguage: ENG Series: ; 10Publication details: Jan-Mar 2005 0Edition: 1Description: 46-54 PpSubject(s): DDC classification:
  •  Cha/Rav
Online resources: Summary: The main objectives of the paper is to understand the relationship marketing of health care services with specific reference to corporate hospitals in warangal district, Andhra Pradesh. Hence the other objectives of the paper are: 1)To understand well about the original and growth of service markeing wirh respect to health care systems 2)To understand the state of relationship marketing in health care system in India. 3)To find how the corporate hospitals are maintaining the relationships with their customers 4)To elicit the opinions of patients on the services provided by those hospitals.
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The main objectives of the paper is to understand the relationship marketing of health care services with specific reference to corporate hospitals in warangal district, Andhra Pradesh. Hence the other objectives of the paper are: 1)To understand well about the original and growth of service markeing wirh respect to health care systems 2)To understand the state of relationship marketing in health care system in India. 3)To find how the corporate hospitals are maintaining the relationships with their customers 4)To elicit the opinions of patients on the services provided by those hospitals.

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