Tata GoldPlus: The Success Story of the 'Nano' of the Jewelry Market: Case

By: Contributor(s): Material type: BookBookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep 2011Description: Jul-Sep2011, Vol. 36 Issue 3, p119-130. 12pSubject(s): Online resources: Summary: The article presents a case study which tackles the positioning strategy and the supporting marketing mix of Titan Industries Inc. in Bangalore, India. It presents an analysis regarding the company's marketing strategies, GoldPlus initiative and a SWOT analysis of the initiative. It suggests that the company needs a careful analysis whether the traditional goldsmiths can be incorporated in the integrated system to ensure value co-creation chain.
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The article presents a case study which tackles the positioning strategy and the supporting marketing mix of Titan Industries Inc. in Bangalore, India. It presents an analysis regarding the company's marketing strategies, GoldPlus initiative and a SWOT analysis of the initiative. It suggests that the company needs a careful analysis whether the traditional goldsmiths can be incorporated in the integrated system to ensure value co-creation chain.

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