Tata GoldPlus: The Success Story of the 'Nano' of the Jewelry Market: Case
Lather, Anu Singh
Tata GoldPlus: The Success Story of the 'Nano' of the Jewelry Market: Case - India Sage Jul-Sep 2011 - Jul-Sep2011, Vol. 36 Issue 3, p119-130. 12p. - Vikalpa: The Journal for Decision Makers .
The article presents a case study which tackles the positioning strategy and the supporting marketing mix of Titan Industries Inc. in Bangalore, India. It presents an analysis regarding the company's marketing strategies, GoldPlus initiative and a SWOT analysis of the initiative. It suggests that the company needs a careful analysis whether the traditional goldsmiths can be incorporated in the integrated system to ensure value co-creation chain.
Gold Consumption
Competition
Gold Loans
Brand Marketing
Buying Behaviour
Tata Goup
Rural India
Case Study
Tata GoldPlus: The Success Story of the 'Nano' of the Jewelry Market: Case - India Sage Jul-Sep 2011 - Jul-Sep2011, Vol. 36 Issue 3, p119-130. 12p. - Vikalpa: The Journal for Decision Makers .
The article presents a case study which tackles the positioning strategy and the supporting marketing mix of Titan Industries Inc. in Bangalore, India. It presents an analysis regarding the company's marketing strategies, GoldPlus initiative and a SWOT analysis of the initiative. It suggests that the company needs a careful analysis whether the traditional goldsmiths can be incorporated in the integrated system to ensure value co-creation chain.
Gold Consumption
Competition
Gold Loans
Brand Marketing
Buying Behaviour
Tata Goup
Rural India
Case Study
