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Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India by
  • Vyas Preeta H
Series: ; 30
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Oct-Dec 2005 0
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Availability: Items available for loan: Main Library (1)Call number: Vya.

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2.
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An Evaluation of Consumers Deal-Specific Response to Sales Promotions Based on Their Product Involvement by
  • Dastidar, Surajit Ghosh
Source: IUP Journal of Marketing Management; 16(2) May 2017
Material type: Article Article; Format: print
Publication details:
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Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case Analysis by
  • Pandey, Neeraj
Series: Vikalpa: The Journal for Decision Makers
Source: Havells India Limited:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2015
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