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1.
Consumer Durables by
  • Mantravadi Pramod M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Hyderabad ICFAI 2002
Availability: Items available for loan: Main Library (1)Call number: 658.8 Man.

2.
Britannia at its Freshest by
  • Mohana Prabhakar
Material type: Article Article
Language: ENG
Publication details: Business India 28 Jul- 10 Aug 97 0
Availability: Items available for loan: Main Library (1)Call number: .

3.
Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India by
  • Vyas Preeta H
Series: ; 30
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Oct-Dec 2005 0
Availability: Items available for loan: Main Library (1)Call number: Vya.

4.
Growing Beyond Tobacco by
  • Gupta Aarti
Edition: 789
Material type: Article Article
Language: ENG
Publication details: June 15, 2008 0
Availability: Items available for loan: Main Library (1)Call number: Gup.

5.
Consumer Protection and Attitude a Study of Selected Consumer Goods by
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: Kulkarni Shreekant G Shivaji University,Kolhapur 1996
Availability: Items available for loan: Main Library (1)Call number: .
Lists:

6.
Cold war on the home front [electronic resource] : the soft power of midcentury design / Greg Castillo. by
  • Castillo, Greg
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Minneapolis : University of Minnesota Press, 2010
Other title:
  • Soft power of midcentury design
Availability: Items available for loan: Main Library (1)Call number: 339.4/709045.

7.
Store wars [electronic resource] : the worldwide battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley. by
  • Thain, Greg, 1954-
  • Bradley, John, 1957-
  • ebrary, Inc
Edition: 2nd ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. : Wiley, 2012
Availability: Items available for loan: Main Library (1)Call number: 381./1.

8.
Luxury and pleasure in eighteenth-century Britain [electronic resource] / Maxine Berg. by
  • Berg, Maxine, 1950-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2007
Other title:
  • Luxury & pleasure in eighteenth-century Britain
Availability: Items available for loan: Main Library (1).

9.
From great to gone : why FMCG companies are losing the race for customers / Peter Lorange and Jimmi Rembiszewski. by
  • Lorange, Peter [author.]
  • Rembiszewski, Jimmi [author.]
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Farnham, Surrey, England ; Burlington, Vermont : Gower, 2014Copyright date: �2014
Availability: Items available for loan: Main Library (1)Call number: 658.4/012.

10.
Effect of Price and Brand on Common Platform Appliance Failure by
  • Baker, Nathan
  • Badar, M. Affan
Source: Asia-Pacific Journal of Management Research and Innovation. 11(4) December 2015
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

11.
An Evaluation of Consumers Deal-Specific Response to Sales Promotions Based on Their Product Involvement by
  • Dastidar, Surajit Ghosh
Source: IUP Journal of Marketing Management; 16(2) May 2017
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

12.
Havells India Limited: Transition from an Industrial Brand to a Consumer Brand: Case Analysis by
  • Pandey, Neeraj
Series: Vikalpa: The Journal for Decision Makers
Source: Havells India Limited:
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: India Sage Jul-Sep 2015
Online access:
Availability: Items available for loan: Main Library (1).

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