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1.
New Strategic Brand Management by
  • Kapferer J N
Edition: 4th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2009
Availability: Items available for loan: Main Library (3)Call number: 659 KAP, ...

2.
Bold: How To Be Brave In Business and Win by
  • Smith Shaun
  • Milligan Andy
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2011
Availability: Items available for loan: Main Library (3)Call number: 659 SMI, ...

3.
Understanding Brands by
  • Cheverton Peter
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2007
Availability: Items available for loan: Main Library (9)Call number: 659 CHE, ... Not available: Main Library: Lost (1).

4.
Spot Light on Social Media and the New Rules of Branding: Branding in the Digital Age by
  • Edelman David C
Series: ; 5
Edition: 12
Material type: Article Article
Language: ENG
Publication details: Dec 2010 0
Availability: Items available for loan: Main Library (1)Call number: Ede.

5.
The global brand : how to create and develop lasting brand value in the world market / by
  • Hollis, Nigel
Edition: 1st ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, 2008
Availability: Items available for loan: Main Library (1)Call number: 659 HOL.

6.
Rock brands [electronic resource] : selling sound in a media saturated culture / edited by Elizabeth Barfoot Christian. by
  • Christian, Elizabeth Barfoot, 1971-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Lanham : Lexington Books, 2010
Availability: Items available for loan: Main Library (1)Call number: 781.66068/8.

7.
Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky. by
  • Smilansky, Shaz
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

8.
Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by
  • Miletsky, Jason I
  • Smith, Genevieve
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. ; London : Course Learning, c2009
Availability: Items available for loan: Main Library (1).

9.
Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by
  • Aaker, David A
  • ebrary, Inc
Series: Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco, Calif. : Jossey-Bass, c2011
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

10.
The "Made in Germany" champion brands : nation branding, innovation and world export leadership / by Ugesh A. Joseph. by
  • Joseph, Ugesh Anthony
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Surrey, England ; Burlington, Vermont : Gower Publishing, 2013Copyright date: �2013
Availability: Items available for loan: Main Library (1)Call number: 382.0943.

11.
Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. by
  • Rothacher, Albrecht
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hackensack, New Jersey : World Scientific Pub., c2004
Availability: Items available for loan: Main Library (1)Call number: 658.827.

12.
Brand zero : the complete branding guide for start-ups / Jacky Tai. by
  • Tai, Jacky
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Singapore : Marshall Cavendish Business, [2014]Copyright date: �2014
Availability: Items available for loan: Main Library (1).

13.
Brand management for international hotels [electronic resource] / Maria Patricia. by
  • Patricia, Maria
  • ebrary, Inc
Edition: 1st ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chandni Chowk, Delhi : Global Media, 2009
Availability: Items available for loan: Main Library (1).

14.
The changing MO of the CMO [electronic resource] : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs. by
  • Sachs, MaryLee
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Burlington, Vt. : Gower, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

15.
Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. by
  • Martin, Dick, 1946-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, c2007
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

16.
Brand, organizational identity and reputation in SMEs [electronic resource] : an overview / guest editors: Temi Abimbola and Christine Vallaster. by
  • Abimbola, Temi
  • Vallaster, Christine
  • ebrary, Inc
Series: Qualitative Market Research ; 10, no. 4
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2007
Availability: Items available for loan: Main Library (1).

17.
Breakthrough nonprofit branding [electronic resource] : seven principles for powering extraordinary results / Jocelyne Daw ... [et al.]. by
  • Daw, Jocelyne
  • ebrary, Inc
Series: AFP/Wiley fund development series ; 188.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

18.
European business and brand building [electronic resource] / Luciano Segreto ... [et al.] (eds.). by
  • Segreto, Luciano
  • Institute for Corporate Culture Affairs
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bruxelles ; New York : P.I.E. Peter Lang, c2012
Availability: Items available for loan: Main Library (1)Call number: 658.8/27094.

19.
Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong. by
  • Post, Karen
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2005
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

20.
Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by
  • MacInnis, Deborah J
  • Park, C. Whan
  • Priester, Joseph W
  • Society for Consumer Psychology
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: Main Library (1)Call number: 658.8/27.

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