The changing MO of the CMO [electronic resource] : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs.

By: Contributor(s): Material type: BookBookPublication details: Burlington, Vt. : Gower, 2011.Description: xiv, 103 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.1255 .S23 2011eb
Online resources:
Contents:
Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.
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Holdings
Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.8/27 (Browse shelf(Opens below)) Available EB2357

Includes index.

Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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