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	1.	No cover image available Reciprocal Spillover Effects : A Strategic Benefit of Brand Extensions by Balachander Subramanian Ghose Sanjoy Series: ; 67 Edition: 1 Material type: Article; Format: print Language: ENG Publication details: Journal Of Marketing Jan 2003 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Bal/Gho. Place hold Add to cart (remove)
	2.	No cover image available Impact of Brand Equity on Price and Brand Extension : Special Reference to Film Production House in India by Palkar Apoorva Series: ; XXIV Edition: 3 Material type: Article Language: ENG Publication details: Oct - Dec 2006 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Pal. Place hold Add to cart (remove)
	3.	No cover image available Consumer Evaluation of Brand Extensions: Good to Service and Service to Good by Ramanathan Jayasankar Series: ; 38 Edition: 2 Material type: Article Language: ENG Publication details: Ahmedabad April - June 2013 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: RAM. Place hold Add to cart (remove)
	4.	No cover image available Decomposed Similarity Effects on Consumer Attitude Towards a Brand Extension by Paul Soumi Datta Saroj Kumar Series: ; 19 Edition: 2 Material type: Article Language: ENG Publication details: Apr - Jun 2014 0 Online access: Click here to access online Availability: Items available for loan: Main Library (1)Call number: Pau/Dat. Place hold Add to cart (remove)
	5.	No cover image available Modelling Consumer Evaluation pf Brand Extension: Empirical Evidence from India Material type: Article; Format: print Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)
	6.	No cover image available Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India by Joji, Alex N Varghese, Aneesh Source: Indian Journal of Marketing, 46 (8) August 2016 Material type: Article; Format: print Publication details: Availability: Items available for loan: Main Library (1). Place hold Add to cart (remove)

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