Reciprocal Spillover Effects : A Strategic Benefit of Brand Extensions

By: Contributor(s): Material type: ArticleArticleLanguage: ENG Series: ; 67Publication details: Journal Of Marketing Jan 2003Edition: 1Description: 4-13 ppSubject(s): DDC classification:
  •  Bal/Gho
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Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Bal/Gho (Browse shelf(Opens below)) Available AR5218

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