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1.
Advertising Handbook by
  • Brierley Sean
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Routledge 2002
Availability: Items available for loan: Main Library (1)Call number: 659 BRI.

2.
Ad Land: A Global History of Advertising by
  • Tungate Mark
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2008
Availability: Items available for loan: Main Library (3)Call number: 659 TUN, ...

3.
Ads To Icons: How Advertising Succeeds In A Multimedia Age by
  • Springer Paul
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2007
Availability: Items available for loan: Main Library (3)Call number: 659 SPR, ...

4.
Online Marketing Handbook by
  • Janal Daniel S
Edition: 1997
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Thomson 1997
Availability: Items available for loan: Main Library (1)Call number: 658.8 JAN.

5.
Public Service Advertisements :Emotions and Empathy Guide Prosocial Behavior by
  • Bagozzi R P
Material type: Article Article
Language: ENG
Publication details: J.Marketing Jan-94 0
Availability: Items available for loan: Main Library (1)Call number: .

6.
Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth by
  • Pechmann & Shih
Material type: Article Article
Language: ENG
Publication details: J Marketing Jul-99 0
Availability: Items available for loan: Main Library (1)Call number: .

7.
Regulating Misleading Advertisement : Legal Provisions and Institutional Framework by
  • Verma DPS
Material type: Article Article
Language: ENG
Publication details: Vikalpa April-June 2001 0
Availability: Items available for loan: Main Library (1)Call number: .

8.
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications by
  • Garretson Judith A
  • Burton Scot
Series: ; 69
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Oct 2005 0
Availability: Items available for loan: Main Library (1)Call number: Gar/Bur.

9.
Tween Power by
  • Srinivasan Priya
  • Sharma Kumar
Series: ; 14
Edition: 26
Material type: Article Article
Language: ENG
Publication details: Jan 2006 0
Availability: Items available for loan: Main Library (1)Call number: Sri/Sha.

10.
Classification of Comparative Advertisement by
  • Annamalai Vijayanand
Series: ; 30
Edition: 3
Material type: Article Article
Language: ENG
Publication details: Jul-Sep 2006 0
Availability: Items available for loan: Main Library (1)Call number: Ann.

11.
Feature-Based Approach to Assessing Advertisement Similarity. (With Abstract) by
  • Schweidel David A
Series: ; XLIII
Edition: 2
Material type: Article Article
Language: ENG
Publication details: May 2006 0
Availability: Items available for loan: Main Library (1)Call number: Sch.

12.
You have been Warned! by
  • Panday Prashant
Series: ; IV
Edition: 5
Material type: Article Article
Language: ENG
Publication details: Mar 2007 0
Availability: Items available for loan: Main Library (1)Call number: Pan.

13.
Selecting an Advertising Agency : A Multi-Criteria Decision Making Approach by
  • Faisal Mohd. Nishat
Series: ; 12
Edition: 4
Material type: Article Article
Language: ENG
Publication details: Oct - Dec 2008 0
Availability: Items available for loan: Main Library (1)Call number: Fai.

14.
Perception Towards Memorability of Advertisements on TV - A Descriptive Study by
  • Pongiannan K
Series: ; XXXIX
Edition: 9
Material type: Article Article
Language: ENG
Publication details: Sep 2009 0
Availability: Items available for loan: Main Library (1)Call number: Pon.

15.
Where's the Fine Print?: Advertising and the Mortgage Market Crisis by
  • Perry Vanessa G
Series: ; 52
Edition: 1
Material type: Article Article
Language: ENG
Publication details: Fall 2009 0
Availability: Items available for loan: Main Library (1)Call number: Per.

16.
Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements by
  • Gerhard Daniel
Series: ; 28
Edition: 1
Material type: Article Article
Language: ENG
Publication details: Mar 2011 0
Availability: Items available for loan: Main Library (1)Call number: Ger.

17.
Impact of Advertisement and Maketing Strategy for Yakult and Sugar free by
  • Charya Madan Mohan
Material type: Mixed materialsMixed materials
Language: ENG
Publication details: PGDM (Marketing) 82 2012
Availability: Items available for loan: Main Library (1)Call number: .

18.
Role of Advertisement in Brand Attitude and Consumer Decision Making
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

19.
Measuring advertising
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

20.
Modelling Consumer Evaluation pf Brand Extension: Empirical Evidence from India
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

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