The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications

By: Contributor(s): Material type: ArticleArticleLanguage: ENG Series: ; 69Publication details: Oct 2005 0Edition: 4Description: 118-132 PpSubject(s): DDC classification:
  •  Gar/Bur
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Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Gar/Bur (Browse shelf(Opens below)) Available AR7584

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