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1.
Does It Make Sense to Use Scents to Enhance Brand Memory ? by
  • Morrin Maureen
  • Ratneshwar S
Series: ; XL
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal of Marketing Research Feb 2003
Availability: Items available for loan: Main Library (1)Call number: Mor/Rat.

2.
Incommensurate Resources : Not Just More of the Same by
  • Nunes Joseph C
  • Park C Whan
Series: ; XL
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal of Marketing Research Feb 2003
Availability: Items available for loan: Main Library (1)Call number: Nun/Par.

3.
Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio by
  • Bordley Robert
Series: ; XL
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal of Marketing Research Feb 2003
Availability: Items available for loan: Main Library (1)Call number: Bor.

4.
Stickier Priors : The Effects of Nonanalytic Versus Analytic Thinking in New Product Forecasting by
  • Bolton Lisa E
Series: ; XL
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal of Marketing Research Feb 2003
Availability: Items available for loan: Main Library (1)Call number: Bol.

5.
Bargaining Theory of Distribution Channels by
  • Iyer Ganesh
  • Villas-boas J M
Series: ; XL
Edition: 1
Material type: Article Article; Format: print
Language: ENG
Publication details: Journal of Marketing Research Feb 2003
Availability: Items available for loan: Main Library (1)Call number: Iye/Vil.

6.
Competitive Dynamics and the Introduction of New Products : The Motion Picture Timing Game by
  • K Robert E
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

7.
Estimating Irregular Pricing Effects : A Stochastic Spline Regression Approach by
  • Kalyanam Kirthi and Shively Thomas S
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

8.
Is a Company Known by the Company it Keeps ? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes by
  • Simonin Bernard L. and Ruth Julie A
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

9.
Investigating Purchase Timing Behavior in Two Related Product Categories by
  • Chintafunta Pradeep K. and Haldar Sundeep
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

10.
Late Mover Advantage : How Innovative Late Entrants Outsell Pioneers by
  • Shankar Venkatesh, Carpenter Gregory and Lakshman
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

11.
An Anchoring and Adjustment Model of Purchase Quantity Decisions by
  • Wansink Brian, Kent Robert, and Hoch Stephen J
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

12.
Market-Level Effects of Information : Competitive Responses and Consumer Dynamics by
  • Moorman Christine
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

13.
A Relationship Between Market Share Elasticities and Brand Switching Probabilities by
  • Bucklin Randolph, Russell Gary and Srinivasan V
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

14.
A Meta-Analusis of Relationships Between Ad-Ecoked Feelings and Advertising Responses by
  • Brown Steven, Homer Pamela and Inman J.Jeffrey
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Feb-98 0
Availability: Items available for loan: Main Library (1)Call number: .

15.
Information Asymmetry and Levels of Agency Relationships by
  • Mishra Debi Prasad, Heide Jan & Cort Stanton G
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Aug-98 0
Availability: Items available for loan: Main Library (1)Call number: .

16.
Seasonal Marketing and Timing New Product Introductions by
  • Radas Sonja and Shugan Steven M
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Aug-98 0
Availability: Items available for loan: Main Library (1)Call number: .

17.
Coupon Value : A Signal for Price ? by
  • Raghubir Priya
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Aug-98 0
Availability: Items available for loan: Main Library (1)Call number: .

18.
Consumer Processing of Product Trial and the Influence of Prior Advertising : A Structural Modeling Approach by
  • Kempf Deanna S. and Smith Robert E
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Aug-98 0
Availability: Items available for loan: Main Library (1)Call number: .

19.
Determining Where to Shop : Fixed and Variable Costs of Shopping by
  • Bell David, Teck-Hua Ho and Tang Christopher
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Aug-98 0
Availability: Items available for loan: Main Library (1)Call number: .

20.
Exploring the Determinants of Broadway Show Success by
  • Reddy Srinivas, Swaminathan Vanitha & Motley Caro
Material type: Article Article
Language: ENG
Publication details: Journal of Marketing Research Aug-98 0
Availability: Items available for loan: Main Library (1)Call number: .

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