Incommensurate Resources : Not Just More of the Same

By: Contributor(s): Material type: ArticleArticleLanguage: ENG Series: ; XLPublication details: Journal of Marketing Research Feb 2003Edition: 1Description: 26-38 ppSubject(s): DDC classification:
  •  Nun/Par
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Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Nun/Par (Browse shelf(Opens below)) Available AR5393

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